Have you seen the advertisements for Armstrong Laminate Flooring? I saw my first one a few weeks ago. It was of Lucille Ball— I was really knocked out by the beauty of the photograph and how much the woman looked like Lucille Ball. Now, here’s the coolest thing, I looked at the flooring in the picture and I thought, wow, that’s a nice floor! (I’ve been struggling with Marketing at my company, they simply can’t seem to illicit any reaction at all so when I see something like this I just get a little giddy).
Just yesterday I was going through another magazine and I saw another advertisement. This time it is a Dean Martin impersonator. I must have stared at the image for a good 15 minutes. I can’t get over how much this man looks like Dean AND how much the floor looks like real hardwood.
This morning I went searching and I found the rest of the adverstisements. They have James Dean and Marlon Brando ads. What a great campaign! I really love it. And I am thinking I need to look at Armstrong Laminate flooring. I’ve been talking about replacing my carpet for ages! I think the reason I haven’t done it is that I just simply haven’t found the floor I LOVE. Until I find it, my money is staying in my pocket.
So what do you think they are? Are they impersonators? (The classiest impersonators ever?) Or are they exceptionally beautiful artists’ renderings? I am so curious!
Hey pallie, loves it…so cool to see our King of Cool showin’ up more and more places…never was, never will be anyone as cool as our Dino, oh, to return to the days when Dino walked the earth…
They are real look-alikes, according to bestadsontv.com:
BBDO is behind a new magazine campaign for Armstrong’s laminate floors. The campaign uses the theme “It only looks like the real thing†to show the upscale appearance and quality of Armstrong’s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlon Brando. The agency worked with photographer Norman Jean Roy, whose works can be found in fashion magazines like Vogue, Men’s Vogue, Vanity Fair, Allure and Glamour.
I love these ads!!! When will we see a Frank Sinatra, Audry Hepburn, Elvis Presley and more. I want them all!!!!
Is it me or does Lucille Ball look like Julia Roberts?
One of the coolest ad campaigns I have seen in a long time!